Basic Definitions: Advertising, Marketing, Sales Promotion, Public Relations And Advertising, And Sales

It's easy to get confused about these terms: advertising, marketing, promotion, public relations and advertising, and sales. The terms are used interchangeably. However, they refer to different - the activities, but similar. Some basic definitions are provided below. A small example is also provided to help more hope that conditions clear to the reader.

A Definition Of Advertising
Advertising is to bring a product (or service) to the attention of potential and existing clients. The advertising focuses on a particular product or service. Therefore, an advertising plan for a product may be very different from other product. Advertising is typically done with signs, brochures, advertisements, direct mail or e-mail, personal contacts, etc.

A Definition Of Promotion
Promotion of products to keep in mind the customer and helps stimulate demand for the product. Current promotion and includes advertising (in press). The ongoing activities of advertising, marketing and public relations are often considered aspects of tenders.

A Definition Of Marketing
Marketing is the wide range of activities involved in ensuring continuing to meet the needs of their customers and get value in return. Marketing is usually focused on a product or service. Therefore, a plan to market a product may be very different from other product. Marketing activities include "inbound marketing," such as market research to know, for example, what groups of potential customers exist, what their needs, which of those needs, you can find, how to deal, marketing, input etc. also includes competitive analysis, positioning your product or service (finding your market niche), and the price of their products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.

One Definition Of PR
Public relations includes ongoing activities to ensure that the contractor has a strong image of the public. PR activities include helping the public understand the company and its products. Often, public relations are conducted through the media, ie newspapers, television, magazines, etc. As mentioned earlier, the band is often considered one of the main activities included in promotions.

A Definition Of Advertising
Publicity is mention in the media. Organisations are usually a bit 'to check the message in the media, at least they are not advertising. That publicity, reporters and writers decide what to say.

A Definition Of Sales
Sales involves most or more of the following activities, including the cultivation of potential buyers (or son) in a market segment, offering features, advantages and benefits of a product or service to the head and closing the sale (or coming to an agreement on prices and services). A marketing plan for a product may be very different from that of another product.

An Example Of Definitions
The following example may help more than five concepts more clear. I recently read that the story comes from Reader's Digest, a quote found in the promotion of issues and ideas "by M. Booth and Associates, Inc. (Thanks to Jennifer M. Seher, participant in the online CONSULTANTS @ CharityChannel. COM newsgroup.)

"... If the circus comes to town and paint a sign saying" Circus comes to the fairgrounds Saturday, "is advertising. If you put the poster on the back of an elephant and take it to town this promotion. If the elephant walks through the mayor's flower bed, is advertising. And if you're the mayor to laugh is public relations. "If the citizens of City to go to the circus, which show booths entertainment, fun, explain how fun it is to spend the money in the booths, answer their questions and ultimately, they spend a lot at the circus, and sales.

For More Information On The Library Web Related To This Topic
In addition to articles on this current page, see the following blogs that have posts on this topic. Search the blog page to see the different positions. See also "Recent Items Blog" in the sidebar of the blog or click "Next" at the bottom of a post on the blog.