The marketing mix is probably the most famous marketing term. Its components are the basic elements of tactical marketing plan. Also known as the Four P, elements of marketing mix are price, product availability and promotion. More information about the market mix.
The concept is simple. Consider another common mix - a cake mix. All cakes contain eggs, milk, flour and sugar. But you can change the final cake by altering the amount, mixing elements of it. So for a sweet cake add more sugar!
It's the same with the marketing mix. The offer you make to your customer can be modified by varying the mix elements. So for a prestigious brand, put more emphasis on promotion and desensitize the weight given to prices. Another way to think of the marketing mix is to use the image of an artist's palette. Marketing of quality mixes of colors (mix elements) in different quantities to provide a specific final color. Each image is hand painted in a certain way, like all marketing mix. To view the marketing mix applied to a real business - then take a look at our marketing mix of Ryanair.
Some commentators will increase five Ps of marketing mix, which belongs to the people. Others raise a combination of seven P, including physical evidence (such as uniforms, facilities, or color) and process (ie the whole customer experience, for example, to visit Disney World). The term was coined by Neil H. Borden in his article The concept of Marketing Mix in 1965.
